The Cabinet Chic is a custom cabinetry company based in Tampa, Florida, with a focus on high-end personalized built-ins. The goal was to take the outdated brochure-based website and transform it into a brand marketing website that reflects the quality and personalization of their work. Speaking directly to the target audience, this optimized website takes prospective customers on a visual journey to filter their experience and create a vision for their home updates. Through the UX design system, SEO integration & content marketing, Over the last year, website visitors have increased by 119%, new visitors by 130%, and returning visitors by 134%, confirming a reliable customer experience.
User Experience:
Website becomes visual resource for prospective customers to assemble design ideas
Accessible filters to personalize the experience for each customer
Interconnected dynamic Galleries & Case Studies for design inspiration
Dynamic blog & lead generation funnels to convert curious visitors into customers
